Product Manager & Product Designer
building e-commerce and healthcare
software experiences.
Selected Work
Solo Stove Product Detail Page
Solo Stove Cart
Solo Stove Category Landing Page
Snoop Dogg Goes Smokeless
Navigation Redesign
Project 2
Project 3
Project 4
About
Big industries, real stakes.
E-commerce, healthcare payments, fintech: industries where the details are the business. A checkout that doesn't make you hesitate. A medical bill you can finally understand. What I've learned is craft and conversion aren't a tradeoff.
A PM who designs
I run product like a PM and build like a designer. I set the roadmap, define the metrics, then prototype the experience in code with AI tools. No translation loss between strategy and screen.
Outside of work.
You'll find me running, on a tennis court, and getting outdoors with my family. I also enjoy sports, reading, and trying to keep up with my favorite podcasts.
Strong opinions, tested.
I owned both design and the A/B program at a multi-brand DTC portfolio, so I learned to treat every strong opinion as a hypothesis. I form the bet, ship the test, and let conversion, revenue, and retention have the last word.