Mobile Commerce App
Rethinking the mobile shopping experience around speed, thumb-reach, and momentum — a native-feeling flow from first tap to checkout.
Mobile drove the majority of traffic but trailed on conversion — the experience asked too much of small screens.
Set up the context: where mobile sat in the business, what shoppers were trying to do on the go, and why the existing app got in the way.
Add a few sentences of narrative so this column scrolls past the sticky details on the left — the editorial intro that frames the rest of the case study before the standard sections take over.
Walk through the starting conditions: the traffic split, the device mix, the moments where shoppers dropped off, and the constraints the team was working within. Enough to make the problem feel real before any solution appears.
Name the opportunity plainly. If mobile already carried the audience, closing the conversion gap was the single highest-leverage thing the product could do — and the reason this work got prioritized.
Keep it focused: the problem, the stakes, and the shape of the work ahead. Placeholder copy — replace with the real story.
The Challenge
Placeholder challenge — the core tension the redesign had to resolve.
Describe the obstacles: cramped layouts, slow loads, hard-to-reach actions, and a checkout that lost people on the smallest screens.
Approach
A short, bold statement of the strategy — the single idea that shaped the mobile redesign.
02 The work
The Solution
Placeholder solution summary — what shipped and how it addressed the challenge.
Walk through the key decisions: a thumb-first layout, faster loads, and a streamlined checkout built for one hand.
Impact